募集要項
- 募集背景
- A multinational manufacturer of electronic home appliances is looking for the Head of Marketing with a consumer goods background. This position is responsible for long and short term strategic Marketing planning, and driving alignment between APAC & Country BM.
- 仕事内容
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A multinational manufacturer of electronic home appliances is looking for the Head of Marketing with a consumer goods background.Responsibilities:
* Develop annual Go-to-Market marketing plans
* Develop GTM assets that aid in sell-in/sell-out at country level
* Manage advertising, promotion, consumer research, test for product launch, budget for most effective/efficient GTM activation for both brand communication and product
* Manage advertising, media and/or PR agencies and PR activities
* Establish a system of KPIs and accountability for success measurement of GTM roll-out
* Organize and direct marketing and strategy meetings on a regular basis
* Review performance appraisals of marketing product managers and communication manager and provide training and development opportunities where applicable
Requirements:
* Bachelor's degree in Marketing or Communication, preferably MBA
* 8+ years' experience in product and brand marketing in consumer goods; 5+ years' in a management role
* Knowledge in PR functions, digital platforms
* Understanding of B2C retail landscape preferable
* Experience in people management
* Business level Japanese, English
- 応募資格
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- 必須
- 8+ years' experience in product and brand marketing in consumer goods; 5+ years' in a management role
- 歓迎
- 英語力必要。その他は詳細からご確認ください。
- 雇用形態
- Permanent
- 勤務地
- Tokyo
- 年収・給与
- JPY11,500,000.00 - JPY14,000,000.00 per annum