募集要項
- 募集背景
- A leading luxury fashion icon is seeking a skilled digital marketing professional with knowledge of SEM, SEO, display advertising and a wide range of digital marketing strategies to join them as the Online Traffic and Analytics Manager. In this exciting position, you will develop an online traffic plan and various digital marketing campaigns.
- 仕事内容
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A leading luxury fashion icon is seeking a skilled digital marketing professional with knowledge of SEM, SEO, display advertising.Responsibilities:
* Develop a yearly online traffic forecast and revenue projections based on online marketing assumptions for the Japan business
* Track actual vs. forecast on a daily, weekly and monthly basis; track KPIs, cost and ROI by marketing channel
* Review SEM campaigns and identify opportunities to improve ROI; optimize keywords, ad copy, test landing page in a timely manner to support key merchandising/marketing/eCommerce strategy
* Prioritize SEO enhancements to the site based on level of effort and impact to revenue; work with the IT as necessary on the improvements; assess optimization between free search and paid search
* Report as necessary to executive management regarding online traffic KPIs and trends
Requirements:
* 2+ years' online traffic marketing in an eCommerce retailer with deep channel experience - SEM, SEO, affiliates, display, email plus experience in retargeting and social marketing
* Creative, problem solving mentality
* Excellent written, verbal and presentation skills; ability to effectively communication rationale to senior management
* Native level Japanese; excellent written and verbal English (TOEIC 800+)
- 応募資格
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- 必須
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2+ years' online traffic marketing in an eCommerce retailer with deep channel experience - SEM, SEO, affiliates, display, email plus experience in retargeting and social marketing
- 雇用形態
- Permanent
- 勤務地
- Tokyo
- 年収・給与
- JPY6,000,000.00 - JPY8,500,000.00 per annum