募集要項
- 募集背景
- An international organization is searching for a skilled digital marketing professional with project management experience to join them as the Digital Marketing Executive. In this position, the successful candidate will develop online strategies to further promote a widely recognized global brand.
- 仕事内容
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Responsibilities:
* Develop and execute the overall digital strategy and measure the effectiveness of each execution focusing on consumer acquisition/consumer retention/advocacy
* Keep a close relationship with the wider marketing and sales organization to ensure that digital marketing is fully reflecting the brand strategy and aligned with other marketing and sales initiatives
* Collaborate with internal and external teams to manage the brand's digital platforms including planning, content development and updates; manage digital communications streams, blogs/social networking channels and technology rollouts/integration projects
* Develop a strategy for acquisition marketing channels (including search engine marketing, affiliates and partnerships)
* Keep internal stakeholders (marketing/sales/after-sales) informed of coming promotions, content updates and communication streams
Requirements:
* 5+ years' project management experience; 3+ years' digital marketing experience in the industry or an agency
* Both B2B and B2C experience
* In depth knowledge and understanding of SEO and search engine marketing (SEM)
* Knowledge of HTML, CSS; an understanding of CMS tools, the Adobe creative suite, and Microsoft Office
* In depth knowledge of website analytics software i.e. Google Analytics; strong analytical skills with an ability to format and interpret data
- 応募資格
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- 必須
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3+ years' digital marketing experience in the industry or an agency
Both B2B and B2C experience
In depth knowledge and understanding of SEO and search engines
- 雇用形態
- Permanent
- 勤務地
- Tokyo
- 年収・給与
- JPY7000000 - JPY10000000 per annum
