募集要項
- 募集背景
- A global internet technology company is looking for a Marketing Lead. The selected candidate will lead global marketing strategy, product launches, cross-functional alignment, and performance measurement for gaming initiatives.
- 仕事内容
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A global internet technology company is looking for a Marketing Lead.Responsibilities:
* Lead global marketing strategy and execution for major gaming industry events
* Own go-to-market strategy for new gaming products, features, and initiatives
* Partner with cross-functional global and regional teams to align priorities, OKRs, and KPIs
* Define and maintain a consistent global gaming narrative and value proposition
* Track campaign performance, analyse KPIs, and deliver insights to executive stakeholders
* Act as a central liaison to localise global strategies and represent the gaming community internally
Requirements:
* More than 5 years of experience in a marketing role, with a significant focus on the gaming industry
* Experience in B2B marketing, developing strategies and campaigns targeting game publishers and developers
* Knowledge of the digital advertising landscape, performance marketing, and media strategy within the context of gaming
* Knowledge in leading global go-to-market (GTM) strategies and large-scale, cross-functional marketing programs
Preferred requirements:
* MBA or other advanced degree
* Experience in B2C consumer marketing, developing strategies and campaigns to drive user acquisition and community engagement (targeting gaming creators and end-users)
* Prior experience marketing a platform (e.g., social media, video platform) to the gaming industry
* Proven experience managing marketing budgets, business planning, and agency/vendor relationships
* Background with both B2B and B2C customers in an international environment
- 応募資格
-
- 必須
- More than 5 years of experience in a marketing role, with a significant focus on the gaming industry
- 雇用形態
- Permanent
- 勤務地
- Tokyo
- 年収・給与
- JPY10,000,000.00 - JPY15,000,000.00 per annum
- 休日休暇
- weekends off, public holidays, paid holidays
