募集要項
- 募集背景
- A global consumer health company is looking for an EC/Digital Marketing Manager. The selected candidate will lead strategies to expand the EC business, enhance customer retention, and maximise sales.
- 仕事内容
-
A global consumer health company is looking for an EC/Digital Marketing Manager.Responsibilities:
* Lead and execute EC growth strategy to drive business expansion
* Increase and retain light users using CRM data insights
* Develop strategies to convert light users to loyal customers, following a PDCA cycle
* Design and implement digital communication strategies across EC channels
* Collaborate with Sales, CRM, Marketing, and Finance to align strategies and lead execution
* Manage KPIs and oversee the daily PDCA cycle for EC, analysing site data to optimise results
* Propose EC business measures to leadership team
Requirements:
* Bachelor's degree or above
* More than 4 years of digital marketing experience (in-house, consulting firm, or EC company)
* Prior people management or project lead experience for 2+ people
* Knowledge of customer journey in FMCG
* Strong leadership, data analysis, and consumer understanding skills
* Native level Japanese; basic level English (business level preferred)
- 応募資格
-
- 必須
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More than 4 years of digital marketing experience (in-house, consulting firm, or EC company)
- 歓迎
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Prior people management or project lead experience for 2+ people
- 雇用形態
- Permanent
- 勤務地
- Tokyo
- 年収・給与
- JPY12,000,000.00 - JPY15,000,000.00 per annum
- 休日休暇
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完全週休2日制, 土日祝日休み, 有給休暇
