募集要項
- 仕事内容
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Develop, implement and monitor online marketing acquisition activities to drive audience (visits and visitors) to Japan digital touch points and generate & increase online sales.Mission is to own the path to purchase (paid, owned and earned media) to drive awareness, consideration and intent to buy.
Key Outputs:
Develop digital acquisition plan to increase traffic and audience on Japan digital touch points to support sales objectives:
• Define performance based plan taking into account global campaigns plan, local needs, competitive environment and budget
• Digital Acquisition Plan must be validated and supported by B2C - eBusiness team & guidelines.
• Define the remarketing strategies to maximize all digital media investment towards conversion bridging Search, Display, Social, Affiliation, emailing... according to B2C - eBusiness guidelines.
• Digital Acquisition Plan must be part of Market Media Plan strategy and aligned with [Market] Marketing & CRM Director
Drive day-to-day traffic and audience on digital entry points:
• Manage day-to-day online acquisition tactics according to plan (SEM, online advertising, affiliation / distribution, emailing, social media)
• Implement Global campaigns on-time according to HQ guidelines.
• Manage agencies to insure proper delivery of qualitative online material (banners, videos, ad copy), cost-effective media buy and efficient tracking
• Coordinate with marketing to align with brand values and copy style
• Coordinate with eCommerce coordinator to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate
• Coordinate with local CRC digital team about upcoming activities
Monitor, optimize and report local digital marketing acquisition activities:
• Regularly track and optimize campaigns, based on results to reach performance objectives
• Produce regular reports to highlight performance on main metrics
• Benchmark local performances with Int’l best practise and local competitive environment
• Monitor innovative acquisition tactics developed by local competitors
• Share best practises with International peers and HQ team
- 応募資格
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- 必須
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Education:
• Business degree
Professional experience:
• Strong experience in Digital Marketing activities driving audience on websites (SEO, SEM, Affiliation, Display, Social Media).
• Good eCRM expertise.
• Experience in managing external agencies
• Website management
• Experience in brand management a plus
• Stakeholder Management in a matrix organization
- 雇用形態
- 正社員
- 勤務地
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Tokyo
在宅勤務制度あり
- 年収・給与
- 750-1000万円（スキル・ご経験により決定）
- 待遇・福利厚生
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在宅勤務制度
社会保険完備
- 休日休暇
- 完全週休二日制（土曜、日曜、祝日）、年末年始休暇、年次有給休暇
