募集要項
- 仕事内容
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Drive an effective and efficient brand activation in country /cluster with full alignment between the APAC Brand Activation and Business Unit teams. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.
Key Responsibilities:
• Provide the country relevant input to APAC Brand Activation at each commercial input timing
• Lead the planning and execution of channel marketing plans per the brand design and consumer experience standards, in alignment with the APAC strategy and the Brand Activation Team for Wholesale and own Retail doors.
• Ensure each touchpoints’ activation plan is well integrated for promoting the brand as well as sell-through by managing marketing and sales working budget with close relationship with Retail and Wholesale teams.
• Drive synergy with Training/Sportswear Brand Communications to develop and execute channels plans.
• Support ISC implementation and In-store space management across Retail and all Wholesale channels and any new store openings.
• Support Sales team for planning and managing annual account CAPEX budget and executing the Wholesale space development (SIS)
• Lead the preparation partnering with the Sales Team at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
• Support local trade meetings by providing appropriate sell-in tools
• Initiate alignment with Category Comms Team on channel activation including Sales Working Budget campaign
• Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture.
• Manage and optimize the Channel Marketing team support and workload
KPI’s:
• Brand / Category Net Sales
• Market share of respective categories
• Compliance to Marketing Expenses guidelines
• ROMI
• Key campaign sell through %
• Agency performance management (annual evaluations)
- 応募資格
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- 必須
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Knowledge, Skills, and Abilities:
• Strong degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
• Ability to develop and implement local marketing plans following global guidelines
• Marketing budget planning and management
• Strong presentation skill to internal and external stakeholders
• Strong user of MS Office suite of products
• Proven project management experience
• Experience in both, market and regional marketing organization preferred
• Strong abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
Requisite Education and Experience / Minimum Qualifications:
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 7+ years’ experience in relevant Marketing fields
• Proven track record as a leader
• Sales and /or Marketing experience
• Fluent in English / Japanese
- 雇用形態
- 正社員
- 勤務地
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東京都
在宅勤務制度
- 年収・給与
- 800-1150万円（スキル・ご経験により決定）
- 待遇・福利厚生
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在宅勤務制度
社会保険完備
- 休日休暇
- 完全週休二日制（土曜、日曜、祝日）、年末年始休暇、年次有給休暇
