募集要項
- 仕事内容
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1, Communications/Media Planning
Be immersed in the regional communications plan and adjust with local deviations based on insights about different customer target groups, commercial patterns and growth targets
Set a daily/weekly customer communications plan for all paid and owned channels, incl. site and store communications areas through collaboration with Commercial and Customer Activation teams
Set segmentation & content mix for owned channels (email, push) and site
2, Media campaign management
Based on global media strategies, set the planning, implementation and followup of the local paid media strategy
Drive a successful implementation of global marketing campaigns across all bought media (Brand, Consideration)
Brief & coordinate media and communications plan to media agency/ies in region
Brief & coordinate communications plan to regional content teams & production hub
Key contact and responsible for the day-to-day local media agency/ies collaboration
Communicate with local PR department on media strategy and potential opportunities
Perform media audits to ensure media buying efficiency
3, Media/Activity Budget & Follow Up
Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis (for Media Planner with customer groups YW/W/M/F)
Perform weekly and monthly analysis of total online traffic and revenue per marketing channel (for Media Planner with responsibility for cross customer groups activities)
Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
Handle invoices related to media spend
4, Customer
Identify customer growth potential connected to media investments together with regional and local customer activation teams
Know the customers in your region and markets and infuse insight into communications planning – seize opportunities to new customer acquisition and retention
- 応募資格
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- 必須
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・Working experience in marketing or media roles
・ビジネスにて英語を活用されたい方
- 雇用形態
- 正社員
- 勤務地
- 東京都
- 年収・給与
- 500～750万円（スキル・ご経験により決定）
- 待遇・福利厚生
- 社会保険完備
- 休日休暇
- 完全週休二日制（土曜、日曜、祝日）、年末年始休暇、年次有給休暇
