募集要項
- 仕事内容
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【Key Responsibilities】
1) Daily management of PPC campaigns
- Set up and SEM accounts for new brands, research the most relevant keywords, structure the ad groups for maximum efficiency
- Manage campaigns, optimize ads, keywords and budget
- Perform ongoing keyword discovery, expansion and optimization
- Optimize copy and landing pages, execute tests, collect analyze data
- Manage listing campaigns as well as display and shopping
2) Forecasting and reporting
- estimate monthly costs and forecast trends
- provide guidance to business stakeholders on how to efficiently use and optimize their budget
- work closely with brands to understand their calendar of activities and optimize the SEM campaigns accordingly
3) Other conversion driven marketing activities
- Get invovled with other marketing activities that have a similar, conversion-driven approach as SEM
- Be on the lookout for new tactics and channels
- Propose and conduct experiments.
…他
- 応募資格
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- 必須
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【Skills and Knowledge】
－ Proven SEM experience and success managing PPC campaigns across Google and Yahoo Japan
－ Well－versed in performance marketing, conversion, and online customer acquisition
－ Up－to－date with the latest trends and best practices in search engine marketing
－ In－depth experience with Google and Yahoo administration tools as well as bid management tools
－ Experience with website analytics tools （Google Analytics, Google Data Studio）
－ Strong analytical skills and experience generating SEM reports
－ Familiarity with A/B and multivariate experiments
－ Working knowledge of HTML, CSS, and JavaScript development and constraints
Word：Basic Excel：Advanced PowerPoint：Intermediate
必要言語・レベル：Advanced Level = TOEIC 730－800
- 募集年齢(年齢制限理由)
- 30歳 ～ 45歳 （長期勤続によりキャリア形成を図るため）
- 雇用形態
- 正社員
- 勤務地
- 東京都
- 勤務時間
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フレックスタイム制度、在宅勤務制度
- 年収・給与
- 600～850万円
- 待遇・福利厚生
- 社会保険完備、交通費支給、退職金制度、財形貯蓄制度、契約保養所、スポーツジム、社員割引制度
- 休日休暇
- 完全週休2日制（土・日・祝）、夏季休暇、年末年始休暇、慶弔休暇、有給休暇
