募集要項
- 仕事内容
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Develop overall marketing strategies for Japan & other regions market.- Develop the marketing budget aligned to the strategies and closely monitor marketing spend on an on-going basis
- Plan and develop specific initiatives utilizing conceptual frameworks, and define clear goals, objectives, strateigies, and tactics for each initiative
- Execute the initiatives including but not limited to major marketing events, digital/social initiatives, local deploymen of global marketing content, etc.
- Monitor the effectiveness of individual marketing initiatives through analysis of marketing ROI and actual results compared to the targets set for each initiative
- Oversee the CRM function and understand the Japan/other regions customer behaviors and identify segment specific opportunities, which will feed into the development of overall marketing strategies
- Collaborate with HQ CRM team in deploying CRM specific initiatives and analytical methodologies, including but not limited to customer segmentation, panel research, etc.
- 応募資格
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- 必須
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- Must have Experience in digital tools and social platforms for communication and customer interaction
- Experience working in a CRM function, preferable in a luxury brand
- Can develop overall strategic vision that is aligned with the company goals and direction.
- Encourages and motivates others, and influences others to perform/execute
- Provides accurate and specific coaching and feedback to team based on concrete observations, in order to develop them as professionals
- Is well-versed in various marketing KPIs and frameworks, and applies the understanding in monitoring the effectiveness of Marketing and Communication activities
- Business-level proficiency in Japanese and English a must
- 歓迎
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- Deep experience in marketing & communications within a highly competitive environment. Proven track record in luxury and/or fashion a plus
- Experience with eCommerce and company website management a plus
- 雇用形態
- Full Time
- 勤務地
- 東京都
- 年収・給与
- 800万円 ~ 1249万円