|募集背景||As Strategic Marketing Director of the business in Japan, you will help drive creating and execution of the short/long term strategic and tactical marketing plans for all products in Japanese market including driving BU and product brand development in Japan, adapting and trans-creating product global marketing campaigns to local needs, working with the Sales team to provide guidance on customer segmentation, value propositions and customer targeting, driving lead generation, advertising, etc.|
|仕事内容||-Participate in Japan strategic planning process and developing Japan strategic and product/technology marketing plans.
-Identify, quantify, prioritize and drive key marketing initiatives to achieve the profit, market share, and revenue targets.
-Work with the Sales team to provide guidance on customer segmentation, value propositions and customer targeting.
-Driving local marketing initiatives including lead generation, PR, advertising, digital marketing and events.
-Drive marketing strategy execution and harmonization with Business Development /R&D Team to ensure the best experience for customers.
-For each key product, ensure that we understand end user needs and develop the product positioning, key benefits, and target customer(s) for the products.
-Measure effectiveness of plans against objectives for customer awareness, trial, project wins, and repeat business objectives and estimate market share progress.
To find out more about Real, visit us on www.realstaffing.com
|応募資格||The company is looking for a candidate with strong strategy and marketing experience in pharmaceuticals to drive the growth of new business lines in Japan.
MBA preferred, with concentration in marketing/strategic planning and minimum 5 to 8 years' prior experience, preferably in marketing/business development, pharmaceutical or related products in a B2B environment. Alternatively, minimum of 5 years' experience marketing Rx, OTC or a group of related products, and a degree in Pharmaceutical Science, Chemistry or a related technical discipline.
-Possesses a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.
|年収・給与||JPY12000000 - JPY15000000 per annum|