|職種名||Consumer Insight Manager|
|仕事内容||- Create a deep understanding of the company's current and targeted consumers; to generate consistent, actionable consumer insights + recommendations to enable high quality strategic decision making; to interpret facts, information and findings from sound market and consumer research and generate brand related consumer insights; based on consumer insights, support design of relevant brand values, product attributes and brand benefits in order to support substantial and sustainable brand development and brand growth; administer consumer insight generation and reporting across categories and countries by developing, implementing and running a consumer insight management system. - Plan and manage consumer insight related analysis and interpretation of conducted market research projects - Initiate, drive and monitor generation of consumer insights by analysis and interpretation of consumer research - Work as part of Market Research Dept. to ensure consistent and appropriate information analysis and interpretation for consumer insight generation, derived from sound internal consumer research, 3rd party consumer research, syndicated data - Work with local brand team and international brand team to keep abreast of changing customer and consumer needs and maintain consistent marketing orientation - Ensure timely and consistent implementation of consumer insights according to agreed brand strategies|
|応募資格||- Minimum 3-5 years previous experience in a similar function (headquarters or local) - OTC, food, drink, cosmetic industry (packaged goods) or in a market research institute, with proven track record
- Understanding of market research techniques, reporting and general marketing knowledge
- Skills in all current PC software and database management
- Working experience in consumer healthcare industry a welcom.
- Strong business leadership of ability to spearhead strategic consumer insight initiatives - Strong communication skills and experience working with market research agencies
|年収・給与||7.0 to 9.0 million yen, based on qualifications and experience|