募集要項
- 仕事内容
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シニアブランドマネージャーSUMMARY
- Develop strategic marketing direction both in commercial plan and communication plan to sustain long term growth (both qualitative and quantitative) of each respective brand
- Develop and maximize brand BTL strategy and activate to achieve the business volume goals in alignment with the growth plans
- Develop and maximize brand ATL strategy managing media / PR/ events / influencers and press networking in alignment with brands ambitions and brand key messages
- Create strong synergy between ATL and BTL to maximize the impact
- Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office. Manage brand teams and coordination between department/functions to promote better ways of working and bring value to our business, portfolio and people
- Drive the team members and the brands to achieve the "next level" by proactively leading the way, demonstrating the core values of the company
RESPONSIBILITY
Brand Building
Take the lead role in the delivery of the following outputs with effective communication with Maison/ Sales/ Other departments
・Mid-Term Plan development and implementation
・Annual Brand Plan development and implementation
・Promotional plans and details (Calendars, Budget, KPIs)
・Business analysis and reporting
・Sales promotions implementation maximizing sales return on investment
・Merchandising development
・A&P management
Media/ PR communication Building
Coordinate together with the communication team for the delivery of the following outputs with effective communication with Maison/ Media / Journalists / Agencies
・Media plans and details
・Media / PR analysis and reporting both in Online / Offline
・Events implementation maximizing brand desirability and new recruitment
Leadership / People Management
・Drive the brand team members to achieve the "next level" by proactively leading the way, demonstrating the core values of the company
・Recruit, train and motivate marketing personnel to the level necessary for the efficient and effective operation of the Department
- 応募資格
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- 必須
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Languages
- Fluent in Japanese and English both in writing and speaking
- Proficiency in French is a plus
Professional experience & know how
- Over 7- 8 years professional experience in the marketing / business development field
- 5-7 years of brand management experience in consumer goods / luxury brands industry with P&L responsibility
- Proven experience of luxury marketing with good sense of understanding luxury brands
- Experience in international environment would be an advantage
- Experience in Consumer Communication and/or Public Relations management (press, key opinion leaders)
- Experience in event planning/ execution - specialize in handling PR/Event agencies
- Experience in relation with digital communication
- Maintenance of good relations with representatives of the media
- Interest in and understanding of wines & spirits industry is a plus
Technical & management skills
- Team management
- Strong business/commercial acumen, with a good understanding of managing a brand business
- Strong communication skills in an international/diverse environment (both in Japanese and English)
- Thorough understanding of brand building within a luxury context
- Good organizational and planning skills
- Presentation and negotiation skills
- Strong numerical/analytical skills
- Be creative / lead innovation
- Strong people management/coaching skills
- Good networking, influencing, and communication skills
- Drive for results
- Deal with ambiguity
- Problem solving / be able to generate solution pro-actively
Education
- 4 years Bachelor degree is a MUST. Masters is a plus
- 雇用形態
- 正社員
- 勤務地
- 東京都／リモートワーク制度あり
- 勤務時間
- 11:00-16:00 Core hour. Flex time.
- 年収・給与
- 800～1100万円（スキル・ご経験により決定）
